Background: African Americans are disproportionately exposed to cigarette advertisements, particularly for menthol brands. Tobacco industry documents outline strategic efforts to promote menthol cigarettes to African Americans at the point of sale, and studies have observed more outdoor and retail menthol advertisements in neighborhoods with more African-American residents. Little research has been conducted to examine the effect of this target marketing on adolescents' recognition of cigarette brand advertising and on smoking uptake.
View Article and Find Full Text PDFIntroduction: Cigarette packaging is among the most prominent forms of tobacco marketing. This study examined the impact of cigarette pack design among young women in the United States.
Method: A national sample of 18- to 19-year-old females in the United States completed an online survey in February 2010.
Background: This study sought to examine the impact of cigarette packaging on young women, including the impact of 'plain' packaging.
Methods: Participants were randomised to view eight cigarette packs designed according to one of four experimental conditions: fully-branded female brands; the same brands without descriptors (eg, 'slims'); the same brands without brand imagery or descriptors (ie, 'plain' packs); and fully branded non-female brands as a control condition. Participants rated packs on perceived appeal, taste, tar, health risks and smoker 'traits'.