Qualitative studies on farm managers perception of risk from HPAIV and implementation of biosecurity measures on UK poultry farms.

The epidemic of high pathogenicity avian influenza (HPAI) H5N1 in the United Kingdom and Northern Europe from 2021 to 2023 has dwarfed all previous incursions. This fact has driven the need to review biosecurity behaviours and perceptions of virus incursions on commercial poultry farms. This study used qualitative methods to evaluate farm managers' perceptions of biosecurity and their implementation of measures as recommended by the Animal and Plant Health Agency (APHA).