A frequently invoked explanation for the sharing of false over true political information is that partisans are motivated by their reputations. In particular, it is often argued that by indiscriminately sharing news that is favorable to one's political party, regardless of whether it is true-or perhaps especially when it is true-partisans can signal loyalty to their group, and improve their reputations in the eyes of their online networks. Across three survey studies (total = 3,038), and an analysis of over 26,000 tweets, we explored these hypotheses by measuring the reputational benefits that people anticipate and receive from sharing different content online.
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