Publications by authors named "Iris Sprow"

We show that conjoint analysis, a popular multi-attribute preference assessment technique used in market research, is a well suited tool to evaluate a multitude of gamut mapping algorithms simultaneously. Our analysis is based on data from psycho-visual tests assessed in a laboratory and in a web environment. Conjoint analysis allows us to quantify the contribution of every single parameter value to the perceived value of the algorithm; it also allows us to test the influence of additional parameters like gamut size or color shifts.

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