Publications by authors named "Irina Vasilievna Kapustina"

The purpose of this work is to study the prospects of using charity lotteries as a marketing tool for involving consumers and employees in charitable activities. The research methodology is based on the principles of the theory of planned behavior by Ajzen. The study confirmed that behavioral intention is correlated with actual behavior.

View Article and Find Full Text PDF

Some firms with good growth opportunities and additional funds could have difficulties accessing external finance. One possible way to enhance their financial inclusion could be an exciting approach to planning the money reserve collected on a firm's account. This article aims to disclose the introduction of financial logistics as the new theoretical field of management science.

View Article and Find Full Text PDF

The development of conceptual models of a digital city poses numerous challenges for developers. The public sector concept model has become one of the most difficult models to use. When developing algorithms to find a solution, the multidirectional interests of businesses and public institutions are combined.

View Article and Find Full Text PDF