Publications by authors named "Irene Dyah Ayuwati"
Article Synopsis
- The massage industry has existed for thousands of years, serving consumers in treating illnesses and enhancing well-being, but there's variability in consumer preferences and market segmentation among massage parlors.
- This study used conjoint analysis to analyze the preferences of 212 respondents in Indonesia, discovering that Google rating was the most critical factor influencing their choices, followed by the therapist's gender and type of massage.
- The research highlights a successful combination of service features appealing to customers, providing valuable insights for massage parlor stakeholders to improve marketing and operational strategies for better customer satisfaction.
Copywriting online course has become a famous online training over the past years and the reliance on online courses increased even during the COVID-19 pandemic. In recent years, online courses have become a popular training platform, especially for copywriting courses. The demand for online courses increased during the COVID-19 pandemic, prompting the need to optimize the learning experience of an online course's target audience.
View Article and Find Full Text PDFDetermination of loyalty among high school students to retain in the same university for higher education: An integration of Self-Determination Theory and Extended Theory of Planned Behavior.
PLoS One
November 2023
Student loyalty generally refers to the formed bond between the student and a university. This relationship between a university and its students proves essential in a university's success in the competitive field of higher education institutions. The aim of this study was to determine the factors affecting students' loyalty among high school students to pursue their college or higher education in their current universities by utilizing Self-Determination Theory and Extended Theory of Planned Behavior.
View Article and Find Full Text PDFEvaluating factors influencing customers' intention to eat Korean cuisine "Samgyeopsal" in the Philippines: A structural equation model forest classifier approach.
PLoS One
May 2023
Samgyeopsal has become a widely popular cuisine in the Philippines since 2014. The rise of Samgyeopsal is evident worldwide as it is available in countries such as the United States, Northern, and Southern Asia. This study aimed to explore the intention to eat Samgyeopsal during the COVID-19 pandemic utilizing structural equation modeling and random forest classifier.
View Article and Find Full Text PDFThe National Health Insurance, "PhilHealth", is the healthcare provider for Filipino citizens in the Philippines. The study focused on determining the effects of members' satisfaction with PhilHealth among Filipino members. The study utilized 10 latent variables from the integrated Service Quality (SERVQUAL) and Expectation-Confirmation Theory (ECT).
View Article and Find Full Text PDFThe perceived usability of the learning management system during the COVID-19 pandemic: Integrating system usability scale, technology acceptance model, and task-technology fit.
Work
September 2022
Background: The education system has shifted from traditional to online during the COVID-19 pandemic. Thus, the Learning Management System (LMS) is one of the most important and comprehensive learning platforms that support and facilitate online learning during this pandemic.
Objective: This study explored the perceived system usability of LMS during the COVID-19 pandemic by utilizing Technology Acceptance Model (TAM), Task-Technology Fit (TTF), and System Usability Scale (SUS).