Publications by authors named "Ignacio Lopez-Pasten"

Article Synopsis
  • Word-of-mouth (WOM) is a powerful tool for attracting customers in a competitive market, so the study focused on factors influencing Chilean fast-food consumers' intention to share WOM.
  • A survey was conducted with 739 participants using a validated 25-item questionnaire, and data was analyzed using Smart PLS 4 to assess model validity and test hypotheses.
  • Findings indicated that the restaurant's physical atmosphere contributes to consumer satisfaction, which in turn boosts their likelihood to recommend the restaurant, offering insights for strategic marketing decisions to build customer loyalty.
View Article and Find Full Text PDF

The effect of the size of oil droplets on the oxidative stability of flaxseed oil in spray-dried powders was investigated. Maltodextrin with a dextrose equivalent of 25 was used as a wall material, and sodium caseinate and transglutaminase-polymerized sodium caseinate were used as emulsifiers. The oxidative stability of flaxseed oil encapsulated in the spray-dried powders was evaluated using lipid oxidation and conductometric determination tests at 105 °C.

View Article and Find Full Text PDF