Publications by authors named "I-Kai Lin"
This study aimed to address the concerns regarding sustainability and animal welfare that have led to egg shortages. By examining consumer adoption and purchase intention towards plant-based eggs as a viable alternative, this study identifies the key factors influencing consumer interest. The study integrates the Theory of Planned Behavior (TPB) and Value-Attitude-Behavior (VAB) frameworks.
View Article and Find Full Text PDFIn the face of escalating climate change, environmental pollution, and global crises, plant-based eggs are a viable solution for environmental conservation and health promotion. This study uses an integrated framework combining value-belief-norm (VBN) theory and the Theory of Planned Behavior (TPB) to explore the factors influencing Taiwanese consumers' inclination towards plant-based eggs. Through convenience sampling, 417 questionnaires were issued and 387 valid responses were received, indicating a 92.
View Article and Find Full Text PDFArticle Synopsis
- This study looks at how people in Taiwan feel about upcycled food, which is food made from leftover ingredients, to help with climate change and food waste.
- It found that caring about the environment really affects how people think about and want to buy these foods, even though feeling guilty about wasting food doesn't matter much.
- Surprisingly, people are okay with paying more if they think the food is good quality and eco-friendly, suggesting businesses should focus on these qualities to connect better with consumers.