Influence of the best practices of environmental management on green product development.

Corporate environmental management attention is shifting from clean technologies and pollution prevention to green product development (GPD). As a result, firms consider GPD critical for their increased productivity, cost reduction, better use of input resources, mitigation of waste disposal and become environmentally friendly. This research measures the effects of the best practices of environmental management - pollution prevention technologies, innovation and early timing - on GPD; and to analyze whether the moderating role of organizational capital strengthens/weakens that relationship.