Promotion framing effects on the purchase of hedonic-utilitarian bundles: ERPs evidence of the moderating role of income source.

Prior studies suggest that people are susceptible to the promotion framing effect. Yet it's still unknown if income source moderates the effect of promotion frame on consumer decision-making and the underlying neural responses. The current study applied the event-related potentials (ERPs) approach to exploring the moderating role of income source (hard-earned income and windfall income) on the promotion framing effect in a cross-category bundling context.

"Guess You Like It" - How personalized recommendation timing and product type influence consumers' acceptance: An ERP study.

Personalized recommendation has been increasingly used in online shopping environment, and improving the effectiveness of personalized recommendation is an important issue. On the basis of two-stage decision theory and preference inconsistency theory, our study adopted the neuroscientific methodology of event-related potential to investigate the decision-making process and psychological mechanism of consumers for personalized recommendation under different recommendation timings (browsing and decision stages) and recommended product types (similar and related). Behavioral results showed that consumers' acceptance of similar product recommendations was higher than that of related product recommendations during the browsing stage, whereas no difference was observed in consumers' acceptance of the two product types during the decision stage.

How Are Consumers Affected by Taste and Hygiene Ratings When Ordering Food Online? A Behavioral and Event-Related Potential Study.

With the rapid development of the take-out industry, taste and hygiene ratings as social-based information have been frequently used by online food-ordering platforms to facilitate consumer purchases. The present study aims to uncover the effects of taste and hygiene ratings on online food-ordering decision by incorporating behavioral and neural approaches. The behavioral results showed that a high taste rating induced a higher ordering intention than a low taste rating, and that a high hygiene rating induced a higher ordering intention than a low hygiene rating.

The Sunny Side of Negative Feedback: Negative Feedback Enhances One's Motivation to Win in Another Activity.

Negative feedback has been widely reported to be a demotivator that could frustrate the recipient's need for competence and erode his intrinsic motivation in the same activity. Nevertheless, little attention has been devoted to the intertemporal effect of negative feedback on one's intrinsic motivation in another activity. To fill this gap, we arranged participants in a game with two sessions and manipulated the content of feedback as a between-subject factor.

Electrophysiological Correlates of Processing Warning Signs With Different Background Colors: An Event-Related Potentials Investigation.

Warning signs, as a type of safety signs, are widely applied in our daily lives to informing people about potential hazards and prompting safe behavior. Although previous studies have paid attention to the color of warning signs, they are mostly based on surveys and behavioral experiments. The neural substrates underlying the perception of warning signs with different background colors remain not clearly characterized.

The Effect of Reviewers' Self-Disclosure of Personal Review Record on Consumer Purchase Decisions: An ERPs Investigation.

Personal review record, as a form of personally identifiable information, refers to the past review information of a reviewer. The disclosure of reviewers' personal information on electronic commerce websites has been found to substantially impact consumers' perception regarding the credibility of online reviews. However, personal review record has received little attention in prior research.

Are We Sensitive to Different Types of Safety Signs? Evidence from ERPs.

Purpose: Safety signs are widely used to deliver safety-related information. There are many different types of safety signs. Although previous studies have paid attention to the design and effectiveness of safety signs, little attention has been devoted to investigating how people process the information conveyed by different types of safety signs.

Don't trick me: An event-related potentials investigation of how price deception decreases consumer purchase intention.

As a kind of information deception, price deception is adopted by some online sellers as an approach to mislead the consumers into buying their products. However, when consumers have sufficient knowledge about the price information, the effect of price deception on their purchase decision making remains elusive. Therefore, behavioural and event-related potentials measures were combined to investigate this issue.

When does the discount look more attractive: neural correlates of discount framing effect in the purchase of bundles.

Bundling, as a common selling strategy, is often used along with a price discount. However, relatively little is known about the neural correlates of discount framing effect in the bundling context. In the current study, we recorded event-related potentials while participants were performing a virtual shopping task in which they had to decide whether or not to buy bundles.

Corrigendum: The Effects of Money on Fake Rating Behavior in E-Commerce: Electrophysiological Time Course Evidence From Consumers.

[This corrects the article DOI: 10.3389/fnins.2018.

Correction: Neurocognitive mechanisms underlying deceptive hazard evaluation: An event-related potentials investigation.

[This corrects the article DOI: 10.1371/journal.pone.

A Surprising Source of Self-Motivation: Prior Competence Frustration Strengthens One's Motivation to Win in Another Competence-Supportive Activity.

According to self-determination theory (SDT), competence is among the three basic psychological needs essential for one's well-being and optimal functioning, and the frustration of these needs is theoretically predicted to induce a restorative response. While previous studies have explored the restoration process of autonomy and relatedness, empirical evidence for such a process is still lacking for competence. In order to explore this process and to examine the effect of prior competence frustration on one's motivation to win in a subsequent competence-supportive task, we adopted a between-group experimental design and manipulated one's competence frustration through task difficulty in an electrophysiological study.

Uncertain is worse: modulation of anxiety on pain anticipation by intensity uncertainty: evidence from the ERP study.

To investigate the effect of uncertain information in the anticipation phase, this study used four cues to inform participants that they would face four kinds of subsequent electrical shocks: low-intensity shock, high-intensity shock, 50-50% chance of low-intensity or high-intensity shock, and no shock. Subjective evaluation on the anxiety elicited by different cues showed that uncertain cues aroused higher anxiety than certain cues, but the effect was observed only at low-intensity shock. The electroencephalogram data revealed that uncertain-shock cue elicited significantly larger stimulus-preceding negativity than certain-high-shock cue at the frontal site.

The Temptation of Zero Price: Event-Related Potentials Evidence of How Price Framing Influences the Purchase of Bundles.

Studies have revealed that consumers are susceptible to price framing effect, a common cognitive bias, due to their limited capacity in processing information. The effect of price framing in a bundling context and its neural correlates, however, remain not clearly characterized. The present study applied the event-related potentials (ERPs) approach to investigate the role of price framing in information processing and purchase decision making in a bundling context.

The Effects of Money on Fake Rating Behavior in E-Commerce: Electrophysiological Time Course Evidence From Consumers.

Online ratings impose significant effects on the behaviors of potential customers. Thus, online merchants try to adopt strategies that affect this rating behavior, and most of these strategies are connected to money, such as the strategies of returning cash coupons if a consumer gives a five-star rating (RI strategy, an acronym for "returning" and "if") or returning cash coupons directly with no additional requirements (RN strategy, an acronym for "returning" and "no"). The current study explored whether a certain strategy (RN or RI) was more likely to give rise to false rating behaviors, as assessed by event-related potentials.

Being Eager to Prove Oneself: U-Shaped Relationship between Competence Frustration and Intrinsic Motivation in Another Activity.

Competence frustration has been consistently found to undermine one's intrinsic motivation in the same activity. However, the relationship between competence frustration in a preceding activity and one's intrinsic motivation in a subsequent one remains unclear. In order to explore this relationship, self-reported data were collected from 617 undergraduate students of a large comprehensive university in southern China, who took varied courses immediately before taking a less-demanding one.

Neurocognitive mechanisms underlying deceptive hazard evaluation: An event-related potentials investigation.

Deceptive behavior is common in human social interactions. Researchers have been trying to uncover the cognitive process and neural basis underlying deception due to its theoretical and practical significance. We used Event-related potentials (ERPs) to investigate the neural correlates of deception when the participants completed a hazard judgment task.

Event-related lateralized readiness potential correlates of the emotion-priming Simon effect.

The Simon effect indicates that the reaction time (RT) is shorter when the stimulus and response locations are congruent than when they are not. This study used a priming-target paradigm to explore the emotion-priming Simon effect with event-related potential techniques. The technique of residue iteration decomposition was employed to analyze the lateralized readiness potential (LRP) component, which contributed to disentangling the overlap between LRP and N2 central contralateral in the Simon task with horizontal stimulus-response arrangements.

The neural process of perception and evaluation for environmental hazards: evidence from event-related potentials.

Perception and evaluation of environmental hazards are vital for human beings to avoid potential hazard. This study used event-related potentials to explore the neural temporal features in the human brain during the processing of environmental hazard presented by picture stimuli, and we found two stages involved in processing pictures with environmental hazard: the relatively early automatic hazard perception stage indicated by P200 and the later hazard evaluation stage indicated by late positive potential. It provided certain evidence for the hazard perception two-stage model.