The rise and fall of durable color-induced attentional bias.

Target and distractor templates play a pivotal role in guiding attentional control during visual search, with the former template facilitating target search and the latter template leading distractor suppression. We first investigated whether task-irrelevant colors could earn their value through color-target contingency in the training phase and bias attention when they became a distractor in search for a singleton shape during the test phase. Colors provided useful information for target selection, with high- and low-informational values, respectively, in Experiments 1 and 2.