Insights for speed management among Iranian drivers: a social marketing formative research study.

Background: Road traffic crashes are among the leading causes of death and disability in the world, particularly in low and middle-income countries. This study aimed at to conduct a social marketing formative research to inform the development of a campaign to manage driving speed on the intercity roads of Iran.

Methods: To carry out the social marketing formative research, a qualitative and quantitative study were conducted.