Scaling laws and dynamics of hashtags on Twitter.

In this paper, we quantify the statistical properties and dynamics of the frequency of hashtag use on Twitter. Hashtags are special words used in social media to attract attention and to organize content. Looking at the collection of all hashtags used in a period of time, we identify the scaling laws underpinning the hashtag frequency distribution (Zipf's law), the number of unique hashtags as a function of sample size (Heaps' law), and the fluctuations around expected values (Taylor's law).