Feasibility of a Theory-Based, Online Tailored Message Program to Motivate Healthier Behaviors in College Women.

We aimed to test the feasibility of an online survey and tailored message program in young women. Recruited from college campuses, women ( = 189) completed an online survey assessing preference for and behaviors toward diet and physical activity as well as theory-based influencers of these behaviors (knowledge/information, motivation, and confidence). Health messages were tailored to the participant's survey responses and learning style to address misconceptions and motivate or reinforce healthy physical activity and dietary behaviors.