Public service media, universality and personalisation through algorithms: mapping strategies and exploring dilemmas.

This contribution compares personalisation strategies of public service media (PSM) and how these are reconciled with PSM's core values, especially universality. To this end, it combines mapping of a sample of PSM with in-depth analysis of Flemish VRT and Norwegian NRK. The theoretical framework discusses universality in relationship to PSM's historical remit and to contemporary personalisation through digital options like algorithms.

Let's drink and be merry: the framing of alcohol in the prime-time American youth series The OC.

Objective: This study analyzed the framing of alcohol consumption in the American adolescent drama series The OC.

Method: All 51 episodes of Seasons 1 and 2 of The OC were coded for visual and verbal references to beverage use on the level of the scene (n = 1,895) and on the level of the drinking act (n = 1,033). Subsequently, all episodes were analyzed qualitatively through an inductive frame analysis.