How to go green? Exploring public attention and sentiment towards waste sorting behaviors on Weibo platform: A study based on text co-occurrence networks and deep learning.

The attention and sentiment of the public are crucial for better implementation of waste sorting behaviors and moving towards green living. In this study, web scraping technology was used to collect 367,856 Weibo posts related to waste sorting from Sina Weibo. Utilizing text co-occurrence networks, Latent Dirichlet Allocation (LDA) topic modeling, and a deep learning model combining the Affective Cognitive Model (OCC) with Long Short-Term Memory Model (LSTM) (referred to as OCC-LSTM), we comprehensively understand the text at both micro and macro levels, analyzing the attention and sentiment of the public towards waste sorting behaviors on the Sina Weibo platform.