Mass media exposure to tobacco messages among secondary school children in Mumbai.

The objectives of this study were to explore differences in exposure to media messages (pro- and antitobacco messages, marketing and promotions) between students consuming tobacco, areca nut, nonconsumers, and those intending to quit and to examine differences between municipal and private school students. The Global Youth Tobacco Survey was completed by secondary school students (N = 534) from municipal and private schools in Mumbai. Overall, the number of students who reported ever use of tobacco was quite low (5.