Process Evaluation of a Collaborative Social Media Health Campaign: An Analysis of Partner and User Engagement.

Collaborative health promotion campaigns are advantageous because they extend the resources and reach of any single organization. Yet, they can be challenging because they require partner commitment and compromise. On social media, however, these campaigns are especially beneficial due to the high demand for ongoing content that facilitates user engagement.

The Dark Side of Addiction Support Forums: Impacts of Poor Quality and Insufficient Emotional Support on Perceived Support Availability and Health Efficacy.

Research has identified many benefits of participating in online social support forums; however, the potential negative impacts of these communities have rarely been examined. This study explored the negative impacts of low quality (i.e.

A social network analysis of supportive interactions on prenatal sites.

Objective: The purpose of this exploratory study was to validate and extend previous research on social support by identifying which dimensions of social support are most commonly exchanged on health-related social networking sites and how social network structure varies with each support dimension exchanged.

Methods: This research applies a multiple case study approach by examining two social networking sites that focus on pregnancy and prenatal health. For one month, support seeking and providing messages were content analyzed and a social network analysis examined the connections between members.

Communication resources for obesity prevention among African American and Latino residents in an urban neighborhood.

African Americans and Latinos are at disproportionately high risk for obesity and for the chronic conditions and diseases associated with it. This study uses communication infrastructure theory to explore how connections to neighborhood communication resources and communication with family members can affect residents' regular exercise and healthy eating behaviors-two of the most direct strategies for achieving or maintaining a healthy weight. Regression analyses revealed that connections to the neighborhood storytelling network and family interaction predicted residents' regular exercise and that family interaction had the strongest effect on the likelihood of exercising regularly.

It's better to give than to receive: the role of social support, trust, and participation on health-related social networking sites.

Nearly 60% of American adults and 80% of Internet users have sought health information online. Moreover, Internet users are no longer solely passive consumers of online health content; they are active producers as well. Social media, such as social networking sites, are increasingly being used as online venues for the exchange of health-related information and advice.

Portrayals of reproductive and sexual health on prime-time television.

Prime-time broadcast television provides health information and establishes norms for millions of people in the United States (Beck, 2004; Brodie et al., 2001; Murphy & Cody, 2003; Rideout, 2008). To understand what people may be learning about reproductive and sexual health, a content analysis was conducted of story lines from the 10 most popular prime-time television programs in 2009, 2010, and 2011.

Public Diplomacy in Prime Time: Exploring the Potential of Entertainment Education in International Public Diplomacy.

Can stories succeed where traditional forms of diplomacy have faltered? This study examined whether a primetime drama could impact American viewers' knowledge, attitudes, and behavior with respect to U.S. foreign policy and funding by surveying 173 viewers of an episode of Law & Order: SVU ("Witness").

Entertainment-education in a media-saturated environment: examining the impact of single and multiple exposures to breast cancer storylines on two popular medical dramas.

In the United States, entertainment-education (E-E) initiatives in primetime television that provide public health information are at risk for diminished impact due to the media-saturated environment in which they must compete. One strategy to overcome this limitation is to use multiple primetime TV shows to reinforce similar health messages in multiple storylines. The current study explores such an approach by evaluating the impact of two separate breast cancer genetics storylines featured on two different TV programs as the result of outreach to writers and producers.