ru2hot?: A public health education campaign for men who have sex with men to increase awareness of symptoms of acute HIV infection.

Objectives: Teach HIV-negative men who have sex with men (MSM) symptoms of acute HIV infection (AHI) and direct them to nucleic acid amplification testing (NAAT) though Public Health--Seattle & King County (PHSKC).

Design: Cross-sectional surveys, retrospective database analysis and chart review.

Methods: Beginning in June 2009, the ru2hot? campaign described AHI symptoms and NAAT.