Do Past Experience and Group Heterogeneity Matter to Consumer Preferences? Evidence From a Choice Experiment in Urban China.

This study uses a discrete choice experiment to examine consumers' preferences for Fuji apple product attributes and willingness to pay (WTP) estimates for consumers in six cities in China. We estimated the preference heterogeneity by linking the stated preference choice data with consumers' past experience and socioeconomic characteristics in the latent class model. The empirical results show that, first, the past experience variables are crucial in explaining consumer preferences and WTP.

Labor Issues in the Food Supply Chain Amid the COVID-19 Pandemic.

The impacts of COVID-19 on labor in the food supply chain and on workers' decisions to accept essential jobs are discussed. We then analyze surveys administered to low-skilled domestic workers before and during the pandemic to assess respondents' attitudes toward food production, guest workers, immigration policy, and the government's response to COVID-19. Results suggest the outbreak resulted in respondents, on average, shifting their view toward food being a national security issue and a higher degree of empathy for H-2A workers.