Tourist behaviour: The role of digital marketing and social media.

Social media and its applications are a part of daily life in Turkey and the rest of the world. In 2022, about 80.7 % of Turkey's population (69.

Shaping customer brand loyalty during the pandemic: The role of brand credibility, value congruence, experience, identification, and engagement.

While insight into consumer brand engagement, experience, and identification is rapidly developing, little remains known regarding the association of these, and related, concepts, as therefore explored in this article. Drawing on social identity theory and service-dominant-logic, this study develops and tests a model that explores the effect of customers' brand credibility, -value congruence, and -experience on their brand identification, and its subsequent effect on their brand advocacy, -attachment, and -loyalty. We also examine the potentially moderating role of consumers' engagement in affecting these relationships.

Consequences of local culinary memorable experience: Evidence from TikTok influencers.

Underpinned by integrating self-determination and source credibility theories (SCT), this paper investigates the focal roles of memorable local food experiences (MLX) and travel influencer endorsement (TIE) on revisit intention. A questionnaire was used to collect data from 513 TikTok influencers (individuals who frequently post videos on TikTok and have a large number of followers). A purposive sampling technique is used to collect data from TikTok influencers who create videos about food tourism in Pakistan.

COVID-19 Adaptive Interventions: Implications for Wellbeing and Quality-of-Life.

Social bonds may assist in cultivating a more positive attitude to life through commonly shared meanings about the COVID-19 pandemic. The key challenge, however, is how to foster social bonds meeting the changing demands in a post pandemic world. Yet, it is in the middle of a crisis that the conversation needs to start about how to strategically plan for the recovery.

Prosociality in times of separation and loss.

Humans are particularly drawn to social connections. Prosociality in times of loss and separation requires intervention designs aimed at reinforcing social bonds to help those grieving. Prosocial behaviors reinforce social support, contribute to resilience, and promote mental health, overall well-being, and quality of life.

Health, Wellness, and Place Attachment During and Post Health Pandemics.

Therapeutic landscapes encapsulate healing and recovery notions in natural and built environmental settings. Tourists' perceptions determine their decision making of health and wellness tourism consumption. Researchers struggle with the conceptualization of the term 'therapeutic landscapes' across disciplines.

COVID-19 Place Confinement, Pro-Social, Pro-environmental Behaviors, and Residents' Wellbeing: A New Conceptual Framework.

Residents' wellbeing in the present COVID-19 global health crisis requires a deeper understanding to determine appropriate management strategies to promote sustainable behaviors and contribute to human and planetary health. Residents' behavior can have a profound influence in contributing to personal and global community's health by responding effectively to emergency strategies in disease outbreaks such as the Coronavirus. It is evident that an understanding of residents' behavior(s) pre COVID-19 across fields have relied on over-simplistic models, many of which will need to be revisited.

Online Tourism Information and Tourist Behavior: A Structural Equation Modeling Analysis Based on a Self-Administered Survey.

This study presents the interacting phenomena of perceptions of tourist destination online content (TDOC) and tourists' behavioral intentions with a mediating role of tourists' satisfaction, which is as yet under-explored in hospitality and tourism research. A model based on three main constructs, namely TDOC (with sub-constructs of online information quality and user-friendly accessibility), satisfaction, and tourists' behavioral intentions [with sub-constructs of intentions to visit a tourist destination and electronic word-of-mouth (eWOM)], is presented to determine the growth of tourism business with the internet. Data were collected via a questionnaire-based survey from 413 tourists staying at hotels in Lahore city in Pakistan.