Publications by authors named "Hasnain Bokhari"
J Health Commun
January 2023
Article Synopsis
- Prescription drug misuse and opioid overdose are serious health crises in the US, prompting an analysis of viewer reactions to John Oliver's Last Week Tonight through YouTube comments.
- The study used machine learning to examine 33,741 comments from episodes aired between 2016 and 2021, identifying 13 key topics related to the opioid crisis.
- Findings showed that positive comments led to higher engagement, with discussions on side effects, seeking help, and the drug business receiving the most interaction from users.*
