An analysis of the effects of a campaign supporting use of a health symbol on food sales and shopping behaviour of consumers.

Background: Since 2009, the green Keyhole symbol has been a joint Nordic initiative for signalling healthfulness of specific food products. In 2014, the Danish Ministry of Food, Agriculture and Fisheries carried out a campaign aimed mainly at men over 35 with a low level of education, encouraging them to use the Keyhole in their shopping process. The objective of the study is to evaluate the campaign by measuring its effect on consumer behaviour in the store.

Attention mediates the effect of nutrition label information on consumers' choice. Evidence from a choice experiment involving eye-tracking.

In two eye-tracking studies, we explored whether and how attention to nutrition information mediates consumers' choice. Consumers had to select either the healthiest option or a product of their preference within an assortment. On each product a particular label (Choices logo, monochrome GDA label, or color-coded GDA label) communicated the product's nutrient profile.

[An extensive case of maxillary pneumosinus dilatans].

We present a 40-year-old male with an aggressive case of maxillary pneumosinus dilatans. Our examination including rhinoscopy showed that the nasal wall including the middle turbinate was displaced towards the nasal septum obliterating the middle meatus. A reopening of the affected maxillary sinus was performed endoscopically with success.