Adoption of green IT in Pakistan: a comparison of three competing models through model selection criteria using PLS-SEM.

The growing adverse impact of IT products in developing countries like Pakistan is increasing, seeking academicians' and practitioners' attention to adopt green IT products in Pakistan. In this regard, several researchers provided different independent theoretical models for adopting green IT, but which model fits best in the scenario is still vague. Therefore, this study used three well-developed competing models: the technology acceptance model, the unified theory of acceptance and use of technology, and the decomposed theory of planned behavior to investigate green IT adoption in Pakistan.