How sensory marketing affects perceived service quality and customer satisfaction: study in Vietnam public hospitals.

Purpose: This article aims to assess the impact of factors affecting the senses (via Sensory Marketing theory) on customer perceived quality and satisfaction when using health services in public hospitals. Based on the results, the research proposes solutions for public hospitals to improve the service experience to increase customer satisfaction in Vietnam generally and in developing countries particularly.

Design/methodology/approach: The authors used 619 respondents' non-convenient probability sampling method, focusing on objects experienced with public hospital services in Vietnam.

Readiness for digital transformation of higher education in the Covid-19 context: The dataset of Vietnam's students.

With the development of digital technology, Vietnam's education has been undergoing significant changes. This is considered one of the eight important fields of the National Digital Transformation, so it needs to take advantage of opportunities to be able to train high-quality human resources according to international standards. Beside, the Covid-19 pandemic has quickly put pressure on the previously predicted trends in education such as the "Future University".