Behavioral medicine in medical education: report of a survey.

Behavioral medicine has become increasingly important in medical education over the past two decades, but adoption of its principles and methods has been slow. Behavioral medicine stresses the effects of human behavior on health and illness using a biopsychosocial approach. It also focuses on the use of the doctor-patient relationship, which, if developed using appropriate communication skills, can result in greater patient satisfaction and increased compliance.

Medical outshopping intent: profiling the health care consumer.

The health care industry has been exposed to a tremendous upheaval in the last decade. The traditional practices have given way to new behaviors and structures. This is especially true for community hospitals that have long provided the major portion of health care services in their markets.