How Conversational Goals Predict Sexual Self-Disclosure Decisions.

Communicating verbally about sexual topics is one aspect of sexual communication, and romantic partners have to choose whether to disclose sexual information. The present study used conversational goals - what one hopes to accomplish in the conversation - to examine how people decide whether or not to engage in sexual self-disclosure. In an online survey, romantically involved participants (n = 428) provided data on four conversational goals (instrumental, impression management, identity, and relational), disclosure efficacy, disclosure anxiety, and likelihood to sexually self-disclose.

Tobacco-prevention messages online: social marketing via the Web.

Antitobacco groups have joined millions of other commercial or noncommercial entities in developing a presence on the Web. These groups primarily represent the following different sponsorship categories: grassroots, medical, government, and corporate. To obtain a better understanding of the strengths and weaknesses in the message design of antitobacco Web sites, this project analyzed 100 antitobacco Web sites ranging across these four sponsorship categories.