Publications by authors named "Guy Moshe Ross"

Objective: The first purpose of this research was to explore the relationship between goal-directed motivation and vaccination behavior. The second purpose was to find ways to motivate people to get vaccinated against COVID-19 and infectious diseases in general.

Rationale: According to regulatory focus theory, goal-directed behavior is regulated by two motivational systems - prevention and promotion.

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Objective: Based on regulatory focus theory, it was predicted that there would be a relationship between regulatory focus, health-related perceived risk of using public transport during COVID-19, and choice of public transport mode.

Method: The study focused on choice between demand responsive transport (DRT), and more traditional modes of public transport, buses and private taxis. Participants completed online questionnaires to measure chronic regulatory focus, perception of health-related risk of using public transport, and choice of public transport mode (choice between buses and DRT, and separately, between taxis and DRT).

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