Predictors of over-the-counter medication: A cross-sectional Indian study.

Context: The determinants of over-the-counter (OTC) medication need to be understood to design adequate drug information policies.

Aim: To determine the prevalence and predictors of OTC medication among the adult population of Berhampur town in Odisha, India.

Settings And Design: It was a prospective, cross-sectional, observational study carried out in the private retail pharmacy on a convenience sample of 880 adults over a period of 6 months at Berhampur, Odisha, India.