"Seeing What's Left": The Effect of Position of Transparent Windows on Product Evaluation.

The position of design elements on product packaging has been shown to exert a measurable impact on consumer perception across a number of different studies and product categories. Design elements previously found to influence the consumer through their positioning on the front of pack include product imagery, brand logos, text-based claims, and basic shapes. However, as yet, no empirical research has focused specifically on the relative position of transparent windows; despite the latter being an increasingly prevalent element of many modern packaging designs.

Measuring young women's self-efficacy for healthy eating: Initial development and validation of a new questionnaire.

Healthy eating in women of childbearing age is critical to the health of future generations. Interventions that increase women's dietary self-efficacy may be particularly effective at improving healthy eating. However, no validated tool exists to measure self-efficacy for healthy eating in this specific population.