Survey data on 1217 adults living in Alberta, Canada were collected by Ipsos Reid Public Affairs and made available to us for analysis. The survey questioned participants on issues related to science including their perceived knowledge of science, attitudes toward science, and trust in science and technology. We developed a structural equation model to account for the causal relations implied by the correlations among the variables in the data set.
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November 2012
This article examines the dramadoc genre's potential to enhance public understanding of science. It focuses on a case study of the UK dramadoc If…Cloning Could Cure Us, which employed a combination of fictionalised drama, documentary interviews and interactive features to explore uses of human cloning in stem cell research. The author conducted 20 focus group screenings of the programme to examine the impact that the dramadoc had on people's knowledge and opinions.
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