Robo-advisors and the financialization of lay investors.

The burgeoning financial technology scene in Singapore has seen the emergence of robo-advisors, which aim to disrupt traditional financial advisories by using algorithms to automate client advising and investment recommendations. Using an ecologies concept to explore how lay investors are articulated into global financial networks through robo advisors, this paper contributes to studies on the "financialization of everyday life". It argues that investors are rendered passive by the disciplinary tools of algorithms, contemporary finance theories and elements of robo-advisor platforms that feed into these sociotechnological assemblages.