Publications by authors named "Gonzalo Luna Cortes"

Consumers' compliance with recommended behavior during the COVID-19 pandemic helps contain the spread of the virus and positively impacts marketplace outcomes. This study investigates the effect of consumers' tolerance of uncertainty on COVID-19 concern, compliance with recommended behavior, and panic buying intentions, across four countries (Germany and USA with a low power distance index; India and The Philippines with a high power distance index;  = 1272). We test the moderating role of power distance, mindfulness, and trust in scientists, among these relationships.

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This research focuses on the relationship of self-congruity and perceived social value with the interpersonal connections established by Generation Y tourists in virtual social networks. A quantitative study was performed using a sample of young travelers from Spain. The methodologies of Confirmatory Factor Analysis (CFA) and Structural Equation Models (SEM) were used to analyze the results.

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Some consumers in Colombia show a clear preference for purebred dogs. At the same time, there are many abandoned dogs on the streets and in shelters in this country. Previous research has revealed that appearances of the breeds influence the caregivers' (owners') choice.

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