Personality traits and meat consumption: The mediating role of animal-related ethical concerns.

Prior research suggests that personality traits are associated with meat consumption. However, this association is not uniform across all types of meat. For instance, Big Five personality traits such as openness and agreeableness are negatively associated with red meat consumption but positively associated with fish.

Frying nemo? Experimental evidence on anthropomorphism, animal ethics, and food choice.

Recently, it has been suggested that a shift towards diets with a lower carbon footprints, especially ones that emphasize the consumption of plants, is necessary to keep global heating below 2 °C. To address demand for animal-based products, we analyze if the effectiveness of anthropomorphic food labeling as a strategy for promoting plant-based diets is contingent on strong animal ethical beliefs. To this end, we conduct a stated choice experiment with Chilean university students (N = 1538).