Effect of collaborative-filtering-based recommendation algorithms on opinion polarization.

A central role in shaping the experience of users online is played by recommendation algorithms. On the one hand they help retrieving content that best suits users taste, but on the other hand they may give rise to the so-called "filter bubble" effect, favoring the rise of polarization. In the present paper we study how a user-user collaborative-filtering algorithm affects the behavior of a group of agents repeatedly exposed to it.

Filter bubble effect in the multistate voter model.

Social media influence online activity by recommending to users content strongly correlated with what they have preferred in the past. In this way, they constrain users within filter bubbles strongly limiting their exposure to new or alternative content. We investigate this type of dynamics by considering a multistate voter model where, with a given probability λ, a user interacts with "personalized information," suggesting the opinion most frequently held in the past.