Communicating personalized risks from COVID-19: guidelines from an empirical study.

As increasing amounts of data accumulate on the effects of the novel coronavirus SARS-CoV-2 and the risk factors that lead to poor outcomes, it is possible to produce personalized estimates of the risks faced by groups of people with different characteristics. The challenge of how to communicate these then becomes apparent. Based on empirical work (total = 5520, UK) supported by in-person interviews with the public and physicians, we make recommendations on the presentation of such information.