A Bibliometric Analysis of the Trends and Impact of Neuromarketing Research: Peering Into the Consumer Brain.

Neuromarketing is the application of neuroscience and cognitive science to understand and influence consumer behavior and the different underlying decision-making processes. This neuromarketing bibliometric study uses Scopus for bibliographic data and Biblioshiny and Citespace for the overall analysis. Annual scientific production is considered to outline some general lines of critical trends in volume over time.

Exploring the Frontiers of Health Tourism: A Bibliometric Analysis of Research Themes and Trends.

Health tourism, encompassing both wellness and medical tourism, serves individuals seeking preventive care, relaxation, and medical treatments in diverse global destinations. This bibliometric study leverages Scopus for bibliographic data to analyze the scientific production in health tourism. The analysis, conducted using Biblioshiny and CiteSpace, focuses on annual scientific production, identifies the most productive authors, and highlights the most relevant sources.