Choice Drivers for Quality-Labelled Food: A Cross-Cultural Comparison on PDO Cheese.

This study aims at examining the consumers' preferences and drivers affecting the choice of quality-labelled food products, i.e., protected designation of origin (PDO) labelled cheese.

A cross-cultural segmentation of western Balkan consumers: focus on preferences toward traditional fresh cow cheese.

Background: Western Balkan countries (WBCs) have a long-standing culinary tradition. The promotion of traditional foods may be a tool for coping with modernisation trends in such transition economies. This paper explores consumer preferences toward food in this region, focusing on a traditional fresh cow cheese locally called 'Mladi Sir'.