The influence of processing objectives on the perception of faces: an ERP study of race and gender perception.

In two experiments, event-related potentials were used to examine the effects of attentional focus on the processing of race and gender cues from faces. When faces were still the focal stimuli, the processing of the faces at a level deeper than the social category by requiring a personality judgment resulted in early attention to race and gender, with race effects as early as 120 msec. This time course corresponds closely to those in past studies in which participants explicitly attended to target race and gender (Ito & Urland, 2003).

Race and gender on the brain: electrocortical measures of attention to the race and gender of multiply categorizable individuals.

The degree to which perceivers automatically attend to and encode social category information was investigated. Event-related brain potentials were used to assess attentional and working-memory processes on-line as participants were presented with pictures of Black and White males and females. The authors found that attention was preferentially directed to Black targets very early in processing (by about 100 ms after stimulus onset) in both experiments.

Using Internet search engines to estimate word frequency.

The present research investigated Internet search engines as a rapid, cost-effective alternative for estimating word frequencies. Frequency estimates for 382 words were obtained and compared across four methods: (1) Internet search engines, (2) the Kucera and Francis (1967) analysis of a traditional linguistic corpus, (3) the CELEX English linguistic database (Baayen, Piepenbrock, & Gulikers, 1995), and (4) participant ratings of familiarity. The results showed that Internet search engines produced frequency estimates that were highly consistent with those reported by Kucera and Francis and those calculated from CELEX, highly consistent across search engines, and very reliable over a 6-month period of time.