Who does Red Bull give wings to? Sensation seeking moderates sensitivity to subliminal advertisement.

This study assessed whether subliminal priming of a brand name of a drink can affect people's choices for the primed brand, and whether this effect is moderated by personality traits. Participants with different levels of sensation seeking were presented subliminally with the words Red Bull or Lde Ublr. Results revealed that being exposed to Red Bull lead on average to small increases in participants' preferences for the primed brand.

The price of abundance: how a wealth of experiences impoverishes savoring.

We investigated the long-standing-yet previously untested-idea that an abundance of desirable life experiences may undermine people's ability to savor simpler pleasures. In Study 1, we found that the more countries individuals had visited, the less inclined they were to savor a future trip to a pleasant but ordinary destination. In Study 2, we conducted a field experiment at a popular tourist attraction, where we manipulated participants' perceptions of their own experiential backgrounds; when participants were led to feel well-traveled, they devoted significantly less time to their visit compared with individuals who were led to feel less worldly.

Personality modulation of (un)conscious processing: Novelty Seeking and performance following supraliminal and subliminal reward cues.

This study provides evidence that personality traits associated with responsiveness to conscious reward cues also influence responsiveness to unconscious reward cues. Participants with low and high levels of Novelty Seeking (NS) performed updating tasks in which they could either gain 1 euro or 5 cents. Gains were presented either supraliminally or subliminally at the beginning of each trial.

Long-lasting effect of subliminal processes on cardiovascular responses and performance.

Students were exposed to a priming task in which subliminal representations of the goal of studying were directly paired (priming-positive group) or not (priming group) to positive words. A control group without subliminal prime of the goal was added. Just after the priming task, students performed an easy or a difficult learning task based on their coursework.

Conscious and unconscious reward cues can affect a critical component of executive control.

The present study investigates whether updating an important function of executive control can be driven by unconscious reward cues. Participants had to memorize several numbers and update those numbers independently according to a sequence of arithmetic operations. At the beginning of each trial, a reward (1 euro or 5 cents) was presented, either subliminally or supraliminally.