Prime Minister for a day: children's views on junk food marketing and what to do about it.

Aims: This study explored children's awareness of and engagement with food marketing, and their views on action to address it.

Methods: A purposeful sample of 33 children (11-13 years) from the Wellington region of New Zealand were interviewed.

Results: Children were knowledgeable about food marketing, although most were not aware of the extent to which they were exposed.