Effects of subliminal stimulation on masculinity-femininity ratings of a male model.

The effects of subliminal stimulation on masculinity-femininity ratings of a male model were tested for 100 male undergraduates, randomly divided into four groups and individually shown a slide of a male model. One group received no further stimulation. A second group received a subliminal flash of white light across the image of the model; a third group was presented with the subliminal message "masculine," while a fourth group was presented with the subliminal message "feminine.