J Pers Soc Psychol
September 1998
According to the encoding flexibility model, stereotypes are efficient because they facilitate, in different ways, the encoding of both stereotype-consistent and stereotype-inconsistent information when capacity is low. Because stereotypical information is conceptually fluent, it may be easily understood, even when resources are scant. As a result, processing resources may shift from stereotypical toward counterstereotypical information, which is difficult to comprehend under such conditions.
View Article and Find Full Text PDFCan J Exp Psychol
March 1996
An important, but poorly understood, aspect of memory retrieval concerns the conditions under which priming is influenced by perceptual changes in the form of target items. According to transfer appropriate processing perspectives, perceptual specificity effects on priming require a study task that focuses attention on the perceptual, rather than semantic, features of the items. Other research suggests that perceptual specificity effects are enhanced by conditions yielding high levels of explicit memory.
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