Preference and willingness to pay for small ruminant market facilities - Discrete choice experiment data.

The data described in this brief were collected in 2018 as part of a national study to elicit preferences and estimate willingness to pay (WTP) for small ruminant market facilities in Ethiopia. We employed multistage sampling method to identify respondents. First, Menz Gishe area was selected from North Shewa administrative zone for its high small ruminant population.