Weighing in: the taste-engineering frame in obesity expert discourse.

Objectives: We sought expert opinion on the problems with 2 dominant obesity-prevention discourse frames-personal responsibility and the environment-and examined alternative frames for understanding and addressing obesity.

Methods: We conducted 60-minute, semistructured interviews with 15 US-based obesity experts. We manually coded and entered interview transcripts into software, generating themes and subthematic areas that captured the debate's essence.

Lessons from the story of early child development: domain decisions and framing youth development.

This article maintains that effective communications strategy derives from a complex understanding of frame coherence. In particular, this understanding calls for a closer examination of the ways in which the "pictures in people's heads" are activated by exposure to a key arena of frame contestation: the issue domain. Drawing from FrameWorks' research on child development, the authors show that by choosing to align child development with specific domains, advocates may serve to further entrench public thinking in ways that imperil expert policy recommendations.

Framing male circumcision to promote its adoption in different settings.

The effectiveness of male circumcision in preventing transmission of HIV from females to males has been established. Those who are now advocating its widespread use face many challenges in convincing policy-makers and the public of circumcision's value. We suggest that frames are a useful lens for communicating public health messages that may help promote adoption of circumcision.