Publications by authors named "Frank Badu-Baiden"

This study used ANCOVA models to investigate how pandemic characteristics-spreading speed, severity, and vaccination requirements-affect travel intentions. The results reveal that these factors explain 31.7% of the variance in travel decisions, with disease-spreading speed and severity being the most significant determinants.

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This research investigated hospitality consumers' relative preferences for utilitarian or hedonic value under COVID-19 pandemic conditions. A series of four experiments and one secondary data analysis showed that the salience of the infectious disease threat increased consumers' preferences for hospitality options that provide relatively more utilitarian than hedonic value. Additionally, we identified two individual differences (i.

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The inevitable disruptions caused by COVID-19 in the hospitality and tourism education sector have made online learning a necessity rather than an option. This study employs the user experience questionnaire (UEQ) to examine students' online learning experiences specifically in the context of COVID-19. Data collection involved a Qualtrics online survey with a convenience sample of 216 tourism and hospitality students in Macau.

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Robots and artificial intelligence (AI) technologies are becoming more prominent in the tourism industry. Nowadays, consumers are faced with multiple options involving both human and robot interactions. A series of experimental studies were implemented.

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