France's Évin Law on the control of alcohol advertising: content, effectiveness and limitations.

Aims: To assess the effectiveness of the 2015 version of the French Évin Law that was implemented in 1991 with the objective of protecting young people from alcohol advertising.

Design: Data were obtained from survey questions measuring exposure and receptivity to alcohol advertisements that were introduced for the first time in the 2015 European School Survey Project on Alcohol and Other Drugs (ESPAD).

Participants And Setting: A representative sample of 6642 10th-12th grade students (mean age 17.