Ethics Position and Leadership Style in a Mayor's Office.

Introduction: Recent cases of unethical behavior in organizations indicate the need to carry out empirical research about it.

Objective: Determine the existence of a relationship between ethics and leadership, demanded by society and prescribed by various academic theories. For this reason, through the conduction of non-experimental, cross-sectional, quantitative research, it is sought to make a process of falsification of the theoretical proposals in the context of a municipal mayoralty.

Selling of Products: The Use of Single-Electrode Wireless EEG in Consumer Behavior.

The results of three different groups of customers, each exposed to a different sales technique, were compared in order to evaluate which sales technique was more effective for achieving higher levels of sustained attention. The study used the Neurosky headband to measure brainwaves in millivolts. The three compared sales techniques were: 1) the training technique for sale, termed as structured by the AIDA model; 2) the traditional sale, here called unstructured; 3) and a structured technique with the help of simultaneous stimulation by several neuroattentional pathways, prescribed by the developments of the neuroscience of consumption (CN).