NeuMa - the absolute Neuromarketing dataset en route to an holistic understanding of consumer behaviour.

Neuromarketing is a continuously evolving field that utilises neuroimaging technologies to explore consumers' behavioural responses to specific marketing-related stimulation, and furthermore introduces novel marketing tools that could complement the traditional ones like questionnaires. In this context, the present paper introduces a multimodal Neuromarketing dataset that encompasses the data from 42 individuals who participated in an advertising brochure-browsing scenario. In more detail, participants were exposed to a series of supermarket brochures (containing various products) and instructed to select the products they intended to buy.

A Sparse Representation Classification Scheme for the Recognition of Affective and Cognitive Brain Processes in Neuromarketing.

In this work, we propose a novel framework to recognize the cognitive and affective processes of the brain during neuromarketing-based stimuli using EEG signals. The most crucial component of our approach is the proposed classification algorithm that is based on a sparse representation classification scheme. The basic assumption of our approach is that EEG features from a cognitive or affective process lie on a linear subspace.

Revisiting Riemannian geometry-based EEG decoding through approximate joint diagonalization.

The wider adoption of Riemannian geometry in electroencephalography (EEG) processing is hindered by two factors: (a) it involves the manipulation of complex mathematical formulations and, (b) it leads to computationally demanding tasks. The main scope of this work is to simplify particular notions of Riemannian geometry and provide an efficient and comprehensible scheme for neuroscientific explorations.To overcome the aforementioned shortcomings, we exploit the concept of approximate joint diagonalization in order to reconstruct the spatial covariance matrices assuming the existence of (and identifying) a common eigenspace in which the application of Riemannian geometry is significantly simplified.

NeuMark: A Riemannian EEG Analysis Framework for Neuromarketing.

Neuromarketing exploits neuroimaging techniques so as to reinforce the predictive power of conventional marketing tools, like questionnaires and focus groups. Electroencephalography (EEG) is the most commonly encountered neuroimaging technique due to its non-invasiveness, low-cost, and its very recent embedding in wearable devices. The transcription of brainwave patterns to consumer attitude is supported by various signal descriptors, while the quest for profitable novel ways is still an open research question.

Reconstructing EOG From EEG Timeseries: A Spatial Filtering Approach.

Unobtrusive mental state monitoring based on neurosphysiological signals has seen thriving developments over the past decade, with a wide area of applications, from rehabilitation to neuroergonomics and neuromarketing. Particularly, electroencephalography (EEG) and electrooculography (EOG) have been popular techniques to obtain cognitive-relevant biosignals. However, current wearable systems may still pose practical inconvenience, motivating further interest to integrate EOG+EEG recording into streamlined frontal-only sensor montages with sufficient signal fidelity.

Unlocking the Subconscious Consumer Bias: A Survey on the Past, Present, and Future of Hybrid EEG Schemes in Neuromarketing.

Fueled by early success stories, the neuromarketing domain advanced rapidly during the last 10 years. As exciting new techniques were being adapted from medical research to the commercial domain, many neuroscientists and marketing practitioners have taken the chance to exploit them so as to uncover the answers of the most important marketing questions. Among the available neuroimaging technologies, electroencephalography (EEG) stands out as the less invasive and most affordable method.

A complex-valued functional brain connectivity descriptor amenable to Riemannian geometry.

Objective: We introduce a novel, phase-based, functional connectivity descriptor that encapsulates not only the synchronization strength between distinct brain regions, but also the time-lag between the involved neural oscillations. The new estimator employs complex-valued measurements and results in a brain network sketch that lives on the smooth manifold of Hermitian Positive Definite (HPD) matrices.

Approach: Leveraging the HPD property of the proposed descriptor, we adapt a recently introduced dimensionality reduction methodology that is based on Riemannian Geometry and discriminatively detects the recording sites which best reflect the differences in network organization between contrasting recording conditions in order to overcome the problem of high-dimensionality, usually encountered in the connectivity patterns derived from multisite encephalographic recordings.

A Riemannian Geometry Approach to Reduced and Discriminative Covariance Estimation in Brain Computer Interfaces.

Objective: Spatial covariance matrices are extensively employed as brain activity descriptors in brain computer interface (BCI) research that, typically, involve the whole array of sensors. Here, we introduce a methodological framework for delineating the subset of sensors, the covariance structure of which offers a reduced, but more powerful, representation of brain's coordination patterns that ultimately leads to reliable mind reading.

Methods: Adopting a Riemannian geometry approach, we turn the problem of sensor selection as a maximization of a functional that is computed over the manifold of symmetric positive definite (SPD) matrices and encapsulates class separability in a way that facilitates the search among subsets of different size.

An error-aware gaze-based keyboard by means of a hybrid BCI system.

Gaze-based keyboards offer a flexible way for human-computer interaction in both disabled and able-bodied people. Besides their convenience, they still lead to error-prone human-computer interaction. Eye tracking devices may misinterpret user's gaze resulting in typesetting errors, especially when operated in fast mode.

A multimodal dataset for authoring and editing multimedia content: The MAMEM project.

We present a dataset that combines multimodal biosignals and eye tracking information gathered under a human-computer interaction framework. The dataset was developed in the vein of the MAMEM project that aims to endow people with motor disabilities with the ability to edit and author multimedia content through mental commands and gaze activity. The dataset includes EEG, eye-tracking, and physiological (GSR and Heart rate) signals collected from 34 individuals (18 able-bodied and 16 motor-impaired).