Synopsis of recent research by authors named "Felix Hermsen"
- Felix Hermsen's recent research focuses on understanding consumer behavior in online retail environments through the measurement of eye movements and pupil size dynamics, particularly in relation to predicting product preferences.
- In the study titled "Predicting Product Preferences on Retailers' Web Shops through Measurement of Gaze and Pupil Size Dynamics," Hermsen analyzed eye-tracking data from 60 Dutch web shops, assessing how gaze parameters influence decision-making in a value-based context.
- The findings highlight the significance of gaze behavior, including factors such as dwell time and fixation duration, in understanding consumer choices in online shopping, addressing a gap in research utilizing realistic web shop experiences.
